Senin, 30 Agustus 2010

Top Tips To Judge The Services Of A Postcard Printing Company

There is no dearth of postcard printing companies, both online and offline. Of course, with technology becoming highly accessible, printing is really no big deal. However, for those who are on the lookout for quality postcard printing, there are some characteristics that can help you choose high quality printing services.

So, how do you judge the quality of postcard printing companies? Through their postcard samples, of course. When you show an interest in their work, most postcard printing companies will show or send you their samples so as to win your confidence. So, when you get these postcard samples, there are certain characteristics that indicate superb quality.

1.Quality of the material: The quality of the postcard material is an indication of the quality of service. Postcards are susceptible to environmental degradation. That is why it is recommended that you buy high quality postcard material. Buy postcards that are thick and tough, making them resistant to the effects of the weather. You may try and fold the postcard or even try and wet one corner of the postcard to see whether it weathers well. If the postcard sample does not lose its beauty even after it has been 'mauled' or 'manhandled' a bit, then, it is high quality material.

2.Dimensions of the card: If the size and configuration of the postcard sample is not in line with what you are looking for, then, you cannot depend on that postcard printing company to give you what you want. It is important to check out whether the configuration of the sample postcard is applicable for the purpose you have in mind.

3.Color and ink quality: The quality of ink is vital to customer satisfaction. That is why you must examine ink quality closely. Observe whether there are any smudges and whether the inks are inside their design lines. Water resistant ink is preferable. Also, the colors in the postcard must reflect reality as closely as possible. A keen eye can make out whether the ink used is at par with industry standards or not.

4.Design translation: Try and observe whether the designs of sample postcards have been translated correctly. Sometimes designs may not translate well when they are printed. But, if the design looks alright in the sample card, then, you have nothing to fear. Companies that translate images accurately may be depended upon to produce high quality work.

5.Cost: Finally, you must also take into consideration the ratio between cost and quality. The quality of the postcards must be in sync with the quality. Low quality postcards are cheap. However, good quality postcards must be priced fairly.

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