Sabtu, 17 Juli 2010

Calendar as a Marketing Tool

If you're a true businessman, you know for a fact that keeping customers is a challenge that every business owners have to fight for. However, keeping a customer is not an easy thing to do especially in today's fierce market. You must have a determined heart and mind not to lose your customers. To do that, you have to practice intensive promotional campaign. There are actually several ways by which you can do that. You can make brochures, postcards, greeting cards, and flyers. But there is one promotional strategy you have to do to show your customers you value them-by giving out calendar printing.

A calendar is a very crucial tool you must always have for your business, and especially in your home. Its main task is to tell the correct date and month of the year. By giving out calendars to your customers each year give you the following benefits:

• It keeps them reminded of your company all year

• Creates brand awareness

• Can be used as a catalog

• It is a gift with a purpose, which is to promote your business.

There are many kinds of calendars available in the market nowadays. A good example of that and one you can give as a great gift of gratitude to your customers is the wall calendar. A wall calendar is a great way of projecting your business image on the market since they are conspicuous and they can also remind your customers of all the important events or appointments that should not be missed.

Wall calendars usually have white spaces where people can write their appointments. It's critical that your calendar has enough blank space as most people look for calendars that they can write on. You don't have to make your calendar so huge and sophisticated. Just put ample space in it and your customers would surely love it.

When it comes to the size of your wall calendar, you can use 6 inches by 6 inches, but the most common is the 12 inches by 12 inches. Make sure to use quality and durable materials such as strong and reliable paper to ensure that your calendar will last long as expected. There are other things you need to consider when assembling your calendar such as:

• Make sure to choose a theme that can last all throughout your calendar. Don't just choose random images or ideas on each page.

• Choose images that are eye-catching and can effectively represent your business

• Don't forget to include your business information in a way that doesn't look to pushy

• Avoid too much advertising in your calendar

The good thing about calendars is that they can be customized based on what image you want for your business. There are many things or add ons that you can use in order to create custom calendars. One of which is through personalized graphics. You can also use a great template which you can place on your calendar giving it an eye catching content that readers will surely love to look at. Good color combination is also an option. A black and white is commonly when printing calendars, but if you want to add some character to you calendar, utilizing multi color on your calendar will do.

In your entire customization project though, it is important to remember that your calendar is more than just a promotional ad. It has to realize its function effectively and give your customers a valuable service. Do that and you are sure to garner a great return of investment.

Read more:
Under Creative Commons License: Attribution

Tidak ada komentar:

Posting Komentar