Sabtu, 17 Juli 2010

Surf Excel

The examples and perspective in this article deal primarily with India and do not represent a worldwide view of the subject. Please improve this article and discuss the issue on the talk page.
Surf Excel, launched in 1954, is one of the oldest detergent powders in India. Initially, the brand was positioned on the clean proposition of ashes whitest. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent various changes in its Brand communication; from 'lalitaji' to 'dhoondte reh jaaoge' to 'jaise bhi daag ho, surf excel hai na', and is today communicated on the platform of 'Dhaag achcha hai'. This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil and Persil in UK and France. Today, Surf Excel leads the Premium Fabric Wash Category in India. Some of the other major detergent products of Unilever in India are Rin and Wheel. The latest entry into the segment is Comfort, a Fabric Conditioner.
Product Range
Surf Excel products include Matic, a detergent powder designed specially for washing machines as it has a low lather formula. Quick Wash is a product that saves up to 2 buckets of water and Blue is used for Fabric and Colour Care. Surf Excel also has some specialist products like Gentle Wash, a liquid detergent, and Surf Excel Bar, a nil mineral detergent bar.
External links
Unilever - Surf
Hindustan Unilever - Surf Excel
Corporate Watch brand split
v d e
Axe/Lynx Becel Ben & Jerry's Bertolli Boursin Bovril Breyers Brooke Bond Chicken Tonight Cif Colman's Comfort Conimex Continental Cornetto Cup-a-Soup Degree Domestos Dove Findus Flora GB Glace Golden Gaytime Good Humor Good Humor-Breyers HB HB Wall's Helene Curtis Hellmann's/Best Foods I Can't Believe It's Not Butter! Iglo Imperial Margarine Impulse Kibon Klondike Knorr Kwality Wall's Lakme Langnese Lever 2000 Lifebuoy Lipton Lux Magnum Maille Marmite Omo PG Tips Paddle Pop Peperami Persil Persil Power Persil Service Pond's Creams Popsicle Pot Mash Pot Noodle Pot Rice Prince Matchabelli Q-tips Radox Rag Rexona Rinso Sana Scottish Blend Selecta Signal Skippy Slim Fast Solero Spry Squirrel Suave Sunsilk Sure Surf Timotei Twink Vaseline Vermonster Viennetta Wall's Wish-Bone
Annual revenue: 39.642 billion EUR (5% FY 2006) Employees: 179,000
Stock symbol: Euronext: UNA, LSE: ULVR, NYSE: UN, NYSE: UL Website:
Categories: 1953 introductions | Laundry detergents | Orkla Group | Unilever brandsHidden categories: Articles needing cleanup from November 2008 | All pages needing cleanup | Articles with limited geographic scope | India-centric

Read more:
Under Creative Commons License: Attribution

Tidak ada komentar:

Posting Komentar